By Ken
Leonard Jr.
© KLJ Online
Many
companies begin their online sales ventures with the wrong strategy to build
long term success. Thinking that a website is the core of their business leads
them to focus on getting website visitors.
Making the site sticky, by using a member-only area or a community feature such
as chat or a forum, may get some of your visitors to come back for more.
Unfortunately, the large part of your viewers may not use these features, and
being in a hurry, they are just a click away from another new and interesting
website. Many of your hits are just that, a quick click, and they're gone
forever.
The visitor that clicked away likely found your site by using a search engine.
They were interested in the search term that was one of your site's keywords.
That means that they may be your target customer.
Isn't it a shame that you only had one chance to sell this visitor on your
product or service? Don't you wish that you could follow-up on that lead at a
later time? With a better offer or a different related product?
You can.
The focus of your online sales business "has" to be capturing lead
information (email addresses) and building a database of prospects and previous
customers. This email list, or "house list" enables you to keep in
touch with your leads, building a relationship and your credibility over time.
The website is an important part of the sales "machine", but is not
the primary focus, building your house list is.
Many people might think that the value of a house list is determined by the
number of leads it contains. This is true, to a point. Affecting the value even
more is the quality of the leads, or subscribers. A small list that is highly
targeted, with responsive leads, is more valuable than a large list that is not
targeted.
Quality comes from the methods used to build the house list. You want leads to
opt-in, or subscribe, to your list. These people are interested in your niche,
or they wouldn't have joined the list. Using emails from one of those "One
Million Email Addresses For $10" CDs will get little or no response. You
will also be labeled as a spammer. Buying subscribers from list brokers is
another option, but you have to be certain that the leads opted-in to the list.
If not, they are practically worthless.
Build "your" email list, do it properly using opt-in methods, and reap
the rewards of a responsive and loyal group of contacts. Follow-up with your
leads on a regular basis, and you'll have it made.
How do YOU
get results online with little or no business experience? Get Ken Leonard Jr.'s
new mini-course, "7 Essential Steps To Business Success". End your
frustration, get going in the right direction!
www.kenleonardjr.com