By Ken
Leonard Jr.
© KLJ Online
A never
ending stream of new customer leads is essential to any home-based business'
success. Creating this flow of leads is as easy as writing a useful report or
series dealing with your particular niche. Post this report to a sequential
autoresponder, then promote your "free course", etc., to your target
audience.
An autoresponder is basically an email address or online form with an auto-reply
function. You can put any content into the reply message. When someone sends an
email to the autoresponder address, or inputs data into an online form and
clicks the submit button, your reply message is sent to them instantly.
Sequential autoresponders can send a series of messages scheduled to go out days
or weeks apart. Automatically.
Using autoresponders to build your base of targeted leads will greatly benefit
your business. A list management service offering sequential autoresponders
(most do) can collect the email addresses from all inquiries received. This list
will become the most important part of your business. Using a system like this
will allow you to follow up on your interested leads. This is extremely
important, as it helps you to build a relationship and trust with people on your
house list. People that know you will be more willing to buy from you.
There are many providers that offer free and paid autoresponder services. Below
is a short list of some of the more popular choices. Keep in mind that free
services include third-party ads on "your" follow-up message. This may
not look very professional to your prospective customers.
Aweber
GetResponse
Netsponder Pro
ROIbot
SendFree
AutoResponsePlus
Highly recommended! This is the smart choice...
Advertising a free ten-part course (that would be valuable to your target
customer) will get more "clicks" than an ad for your product, however
tempting. Once your new lead is on your house list, you can promote your product
by giving quality information in your follow-ups, and soft-sell your product,
once the person feels comfortable with you. This method also lets you get
repeat, or "back-end" sales from your list, which may be more
profitable than the actual first sale.
Start using autoresponders in your business today. You'll be glad you did. And
don't pay monthly fees if you can help it. That's why I recommend using AutoResponsePlus.
It lives on your website server, and you pay once and never again. It also comes
with link tracking and gives you unlimited autoresponders and mailing lists. You
can use it to broadcast newsletter or ezine issues, too.
How
do YOU get results online with little or no business experience? Get Ken Leonard
Jr.'s new mini-course, "7 Essential Steps To Business Success".
End your frustration, get going in the right direction!
www.kenleonardjr.com