It
goes without saying that having good work
habits is essential for success in any
business venture, whether online or offline.
Online marketing presents a worldwide selling
opportunity, but with it comes a "sea of
businesses" competing for the same
customers that you are. Successful people do
what others aren't willing to do to "make
it happen". Don't you think that using
excellent work habits might give you an edge
over the competition?
You're right. It will!
Direct marketers in the
"real world" have succeeded using
the basics for years. These apply to any form
of sales or business, certainly to online
marketing. Consider email marketing, which
"is" direct marketing. You are
presenting a product or service (read:"sales
pitch") to a prospect directly to their
own personal email inbox. The marketer has to
deal with a lot of the same issues that
offline marketers deal with daily.
With experience comes the
"know-how" of a veteran marketer.
These sales talents have been developed around
a base of straight-forward, simple concepts
that are a must for success. The online
marketer that learns and applies these ideas
"will" have an edge over the poor
work habits of a lot of people selling on the
internet today. Step One - Be Positive, Always
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When someone asks "How are you
today?", how do you answer? If it's not
"great", it should be. Positivity
breeds positive results, as negativity only
leaves you nasty, with poor results. Do
whatever it takes to build and achieve a
positive manner and outlook on life. This will
be easier for some than for others. You know
yourself the best. If you are generally a
negative, abusive or short-tempered person,
this may be difficult for you. But it is
certainly possible. If you are an easy-going
person that may have an occasional "bad
day" (like we all do!), this will be easy
for you to accomplish.
The benefits of achieving a
positive attitude are enourmous, helping you
reach all of your goals and aspirations. The
presence of a negative attitude can be
disastrous to any small business, especially
to a home-based venture.
Step Two - Don't Lose Your
Attitude
____________________________
It is easy to relax on a sofa with chips and a
cool beverage, and maintain a great attitude.
The test comes when you are confronted with
"negatives". They may be from family
or friends, a co-worker, or from a business
"lead" that just told you
"no". How about from a day of dozens
of "no"s from potential customers?
It helps to understand the "law of
averages", as it concerns sales matters,
to keep that good attitude going strong.
Basically, the law of averages means that the
more people (contacts) you see (or call or
email), the more "yes"s (sales,
leads, promo opps) you will get. Sales of any
kind is all a numbers game. When you are
having a bad work day (lots of "no"s,
poor ad responses), don't quit with a bad
attitude. Increase your efforts (see the
people, or work to make the people see you)
and you will find the
prospects and sales. You will make more money,
and will feel better about yourself for going
that "extra mile".
It takes work to keep up a good attitude.
____________________
Yes, here in the US, this is the motto of the
"Boy Scouts". Know what you are
getting yourself into. Always research your
"position" in the market. Never lose
a sale or a good lead because you didn't
"do your homework". With online
marketing, this means reading as much quality
material on the subject. This means studying
your competition. Don't launch a product, then
find your "target" market. Research
the market first, find a common problem and
fix it. Find a small, focused
"niche" of customers
that you can present a beneficial product or
service to. Now build your product around the
unfulfilled "needs" and
"wants" of this niche market. Being
prepared "before" you develop a
product will save you time and headaches in
the future. It may also mean the difference
between success and failure.
